Saturday, May 5, 2012

MundoHispnico unveils new parenting magazine - Kansas City Business Journal:

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“In Atlanta, almost 20 percentf of the public elementary schools are Hispanic and Gwinnett is almostg 26percent — so we are just targeting that Torres said. “It is a way to reallt help parents help their children in theUnitedr States. The target audience is huge and it’s growing.” With the economhy creating a difficult environmengt formany startups, Torres said expectationsa for the first year are “not overlyg aggressive” and that Padres & Hijos would be producef with internal resources already available at MundoHispánico.
“This is a challenging economy, but the way we are doing this is with our internakl resources so we feel we have a good shot at makinhg this workfor us,” he said. “We are not beiny overly optimistic with revenueright now, but at the same time we feel the marke is right for the The magazine’s monthly sections include “Educación” featuring expertr articles and columns focused on children’s cognitive development and academidc formation and “A dónde vamos” a calendarr of Atlanta’s family-friendly There will also be othe r sections covering topics such as pregnancy, healthh and a baby’s first year of life.
Acquired by in 2004, MundoHispánick has an audited circulation of morethan 62,000 and is celebratingt its 30th anniversary this The former associate publisher of the defunct Atlantaq Peach magazine, Erin Kelly Haraway, is going to head a new entertainmentf and social division for Moceri Event Managementy (MEM). Expanding its scope of marketing services, Mocerij will be partnering withTony Conway’s event- planninh company, A Legendary Event, to meet clients’ evengt catering, décor and floral design “MEM is expanding its scope of marketin g services and growing in a tough economicx time,” Haraway said.
“We are moving into the lifestyle segment of personakclient representation, luxury retailers, restaurants/nightlife, sports and fundraising.” Alongh with her experience at Atlanta Haraway has worked in branding, marketing and event planning with severalp well-known brands, including Americahn Express, , Bacardi, and . Providing a varietty of marketingservices — including public design, media planning and event management Moceri Event Management’s clients include , , , and Concentricd Restaurants’ New Orleans-style concept, Parish: Food Goods, has been recognized as the Best Restaurant Web site by the 13th Annuapl Webby Awards.
Announced May 5, The Webby is an international award honoring excellence onthe Internet. Parish was chosen among 10,000p entries received this year. Webby winners will be honored at a ceremonhy in New York City onJune 8. Located in Inmabn Park, Parish opened its doors in the springof 2008. Arizona-based basec has named Lawrence D. Cooper publishefr of Builder/Architect Magazine, Atlanta-Metr o edition. With more than 10 years of publishinhg experience, Cooper previously held the positiona of advertising director at Atlanta Magazines and senior advertising executive and special sectiojn coordinatorfor .
KCPR’s new clients include Gordohn Biersch, JOËL restaurant, W Atlanta-Perimeter and in-home gold-buyintg party company Golden Girls. adder The Girls Collaborative asa client. & Marketing LLC will be providinv pro-bono public relations services for the BuckheadHeritage Society. has added health-care IT vendor Caparilo and the to itsclient roster. has been namedc agency of record for City Club of Buckhea and Retreat of Dunwoody and chosej to handle public relationsfor Shoney’s 5K Family Fun Run. was awardedr a bid to design a new online presencedfor ’s The Avenue. Definition 6 LLC won four new Carter’s Inc., Cox Enterprises Inc.
, Safeguarsd Self Storage and Square1 Art. was tapped to provide marketing services for Century Architecturao Specialties and BascoShower Enclosures. was selected by softwarwe company Inovis to assist with corporatr positioningand messaging. Cookerly Public Relations added Secure POS Vendod Alliance andas clients. has taken on Be Someonr as a pro bonoclient.

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