Wednesday, November 10, 2010

Glant tries to defy odds with Northwest Group - Puget Sound Business Journal (Seattle):

http://wndcfoundation.org/page/14th-in-Series--How-to-Get-Paid-Taking-Surveys-and.html
has a physical office location in downtown Seattle and agentzs whowork full-time and know all of each other’s customers. A plasm a television plays a tailored welcome message to each clieny when they walk into the downtowbSeattle office. The business has a professional but Glant and his team still produce printed marketing material fortheir properties. What’e also unusual is that Glant is 29, seeminglh the perfect age to be wooed by the movement towars online selling and buying rather thanthe mom-and-pop agents of Glant, who founded his compang in January 2008, admits he’s conservative when it come to building a business.
he’s wooed more by stellar companh culture than the trend ofthe day. “I’m a little old school for my age,” he said. “I don’r like fad real estate, I like quality real estate.” He’ss also a bit daring. Glant launched Northwest Group Real Estate earlylast year, even thoughn he said he knew the market was “headin toward a little bit of a correction.” That didn’t detere him from throwing $63,000 into starting the company and quickly hiring six agentss to get the firm rolling.
“The only way a company can flourish is if it startxs during a market thatis challenging,” he Before he started the business, Glant, a business schoo l graduate, worked at both commercial and residentialo real estate companies beforwe starting NWG. His goal was to form a real estated brokerage that combined the professionalismn associated with commercial real estate with what he calls the emotional aspects of buyingya home. He also was adamanyt that the company remain small and focused on its missio n ofselling homes.
“We don’t want to be a jack of all tradesa and a masterof none,” he After more than a year in business, the companyu now has nine agents and saw revenued of about $700,000 last year. The housing market downturh was steeper thanGlant expected, but he said the compan y has still managed between six and 12 deals a Glant attributes the strength of the companh to his team of agents, some of whom he’sw hired from rival firms Coldwell Banker Bain and Windermer after weeding through dozens of localo job applications. Each agent has his or her own with focuses onnew construction, condominiums and the luxury market, amongg other areas.
The close-knit team is one of the reasones the company has fared so well during the Glant said. They’ve been able to support each othetr during weeks when no sales helping tobuild resilience.

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