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The progressive talk radio network has reachee a local marketing agreemen t with to begin broadcasting its programmingon Bonneville’s 1050 AM signak in the Washington area. Air America expects to launch during the monthhof June, although an official call letters and programming line-u have not yet been determined. As part of the Air America will essentially lease the signalfrom Bonneville, and then handlde operations, programming and advertising sales. Financial terms of the multi-yeat deal were not disclosed. Air America has hired some locaosales staff, and will occupy a small space in Bonneville’sx Washington offices. “Air America is obviously very interesteed inthe D.C.
market,” said Bennett Air America’s CEO and a former executives with Clear Channel and Red ZebraBroadcastingb locally. “It’s where decisionsz are made. Its numbe r one business is politics.” Air America initiallhy approached Bonneville to put togetherthe agreement, whichu had been looking for someone to pick up the The deal came together during the past few Currently, Bonneville simulcasts WTOP’s signal on 1050 AM, alongb with some sports programming. The sportz programming will remain, Bonneville Senior Regionalp Vice President Joel Oxley which will mainly be heard on nightxand weekends.
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